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Fullest Volumizing Mascara

$38 CAD Value

4.1
Rated 4.1 out of 5 stars
2,457 Reviews
Fullest Volumizing Mascara
A bold black mascara swatch with glossy finish and textured streaks.
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
A bold black mascara swatch with glossy finish and textured streaks.
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara
Fullest Volumizing Mascara

Classic black

Fullest Volumizing Mascara

Full Size
Mini
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Lip Sketch Hydrating Crayon to line, define, and fill in lips.

$38.00

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What It Is: A clean volumizing mascara that wraps each lash in weightless, buildable volume without flaking or smudging. Safe for sensitive eyes. New lighter, mono-material tube reduces carbon emissions by 39% and waste by 22%.*

*Compared to previous packaging, based on Life Cycle Assessment data from Bluebird Climate.

What It Does: Fullest Volumizing Mascara thickens and defines lashes from root to tip with fullness you can’t miss. Clean, nourishing ingredients condition with every coat for lashes that look fuller and thicker. The flake-resistant formula washes off easily with your favorite cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

Fullest Volumizing Mascara is ophthalmologist-tested, safe for sensitive eyes, and safe for contact lens wearers.

Clinical Results

In a consumer study of 32 people:

- 100% agreed it made their lashes look fuller and more voluminous
- 100% agreed it didn’t feel feel heavy on their lashes
- 97% agreed it didn’t flake or crumble
- 94% agreed it didn’t didn't smudge

What Else You Need to Know

With its flexible nylon micro-bristles, the violin-shaped brush catches every last lash, coating them with the perfect amount of product every time.

Full Size: 0.32 fl oz | 9.5 ml 
Mini Size: 0.13fl. oz. | 4ml

Awards:
- Beauty Innovator Award, Refinery29 (2021)

Aqua/Water/Eau, Cera Alba/Beeswax/Cire d'abeille, Synthetic Beeswax, Glyceryl Stearate, Glycerin, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de Carnauba, Dimer Dilinoleyl Dimer Dilinoleate, Stearic Acid, Palmitic Acid, Ethylhexyl Polyhydroxystearate, Polyglyceryl-6 Polyricinoleate, Jojoba Esters, Acacia Senegal Gum, Panthenol, Benzyl Alcohol, Caprylyl Glycol, Sodium Hydroxide, Xanthan Gum, Caprylhydroxamic Acid, Arginine, Lauric Acid, Myristic Acid, Arachidic Acid, Oleic Acid, Tocopherol. May Contain/Peut Contenir (±): CI 77499 (Iron Oxide).

  1. Wipe off any excess product from the brush.
  2. Nestle the brush into the base of lashes and glide upwards, wiggling from side to side. 
  3. Apply several coats for more volume and dimension.
  4. Use the tip of the brush to separate and define hard-to-reach lashes. 

Thoughtfully Formulated

  • Safe for sensitive eyes
  • Ophthalmologist-tested
  • Formulated without fragrance
  • Safe for contact lenses

A Closer Look

Full-on volume with a featherweight feel. Leaves lashes soft and lush—not flaky, crunchy, or stiff.

Key Active Ingredients

  • Arginine

    Haircare hero that supports visibly fuller lashes.

  • Provitamin b5

    Nourishes to promote thicker-looking lashes.

  • Weightless wax blend

    Adds full, flexible body without the weight.

Founder's Note

“Mascara is a mood. For days that call for length with a more natural look, I reach for our Limitless Lash Mascara. The rest of the time, I’m reaching for Fullest Volumizing Mascara to deliver full, fluffy volume that lasts.”

— Sasha

FAQ

If we didn't answer your question, contact us.

Limitless Lash Mascara lengthens, lifts, and separates for fluttery, fanned-out lashes. Fullest Volumizing Mascara adds weightless, buildable volume and thickness. Our founder, Sasha, loves to use Limitless during the day for a more natural look and Fullest at night for full, fluffy volume that makes a statement. Both are clean, safe for sensitive eyes, smudge-free, flake-free, and easily removable with your normal cleanser.

Fullest Volumizing Mascara is not a tubing mascara, but it washes off easily with your normal cleanser just like one.

The smudge-free, flake-free formula washes off easily with your normal cleanser—no scrubbing, tugging, or heavy-duty makeup remover needed.

There's no need to let the formula dry between layers, but for maximum volume, you may want to wait 30 seconds between each coat.

Fullest Volumizing Mascara is cruelty-free but not vegan, due to a small amount of ethically sourced beeswax.

To help prevent transferring on oily or hooded lids, try setting your eye area with Soft Focus Setting Powder. We also recommend avoiding heavy creams or oils around the eyes, as this can cause mascara to transfer.

4.1
Rated 4.1 out of 5 stars
Based on 2,457 reviews
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2,457 reviews
  • Busy m.
    Skin Type Combination
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Green
    Reviewed by An incentivized reviewer
    Rated 3 out of 5 stars
    2/21/25
    Easy to use

    I received this free product in exchange for an honest review. This was ready to use and didn't smudge but it didn't give me the full lashes I was going for.

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  • Kadi
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Visible Pores, Hyperpigmentation, Redness, Blackheads
    Skin Tone Cool
    Undertone Cool
    Eye Color Green
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 5 out of 5 stars
    2/18/25
    Great separation and volume

    The hourglass shape of this wand is great at grabbing all my lashes separating them and giving me the volume that my lashes lack. It's lightweight and build able. I only did 2 thin coats. But when I do full eyeshadow look 2 full coats looks like I have false lashes on. That's saying a lot since my lashes are very short and sparse. The ARGININE + PROVITAMIN B5 is a huge bonus. Not many mascaras have nourishing properties inside them. I received this for my honest review. Will keep buying Ilia mascaras!

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  • Regina B.
    Verified Reviewer
    I recommend this product
    Skin Type Combination
    Concerns Fine lines + Wrinkles, Puffiness, Dark Circles, Breakouts
    Skin Tone Neutral
    Undertone Neutral
    Eye Color Brown
    Age Range 45-54
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    2/18/25
    Clean Volumizing Mascara

    I received ILIA Fullest Volume Mascara in Black from PINCHme in exchange for my honest review. The ILIA fullest volume mascara in black did a decent job with my lashes. I was hoping for more volume, but will definitely give it another 2 or 3 tries. I do like the design of the brush and feels like it grabs my lashes better. I do like that ILIA is a clean cosmetic company.

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  • Khush
    Verified Reviewer
    I recommend this product
    Skin Type Dry
    Skin Tone Warm
    Undertone Neutral
    Eye Color Brown
    Age Range 25-34
    Reviewed by An incentivized reviewer
    Rated 4 out of 5 stars
    2/18/25
    Good!

    Ilia’s Fullest Volumizing Mascara is a solid pick if you’re looking for buildable volume with a clean formula. The deep black pigment gives my lashes a bold, lifted look without feeling heavy. It layers well without clumping, though I did notice slight smudging by the end of the day. The formula feels nourishing, thanks to arginine and shea butter, but I wish it held the curl a bit longer. Overall, it’s a nice everyday mascara if you prefer clean beauty, but not my top choice for all-day wear.

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  • Lauren D.
    Verified Reviewer
    Skin Type Combination
    Concerns Fine Lines and Wrinkles, Hyperpigmentation, Redness
    Skin Tone Cool
    Undertone Neutral
    Eye Color Hazel
    Age Range 35-44
    Reviewed by An incentivized reviewer
    Rated 3 out of 5 stars
    2/17/25
    It's okay, very natural looking, but not my fav

    I love trying new makeup, especially mascara, so I was thrilled to get to try this product free courtesy of PINCHme. However, my opinions are always my own, and for this product, I definitely had mixed opinions.

    Pros:

    - No clumping, even with several coats

    - Very natural look, suitable for "no-makeup" days when you want just a bit more definition

    - Thick wand, similar to many of my favorite mascaras (and some very popular ones too)

    - Layers well with other mascara (i.e. Fenty's Hella Thicc, which is my favorite for adding extra oomph)

    Cons:

    - Almost too natural, barely there kind of look

    - Very minimal effect for volume and definition, even with several coats

    - Wouldn't recommend for full glam looks

    - Eyeliner is pretty much required for a full lash look

    If you like you mascara to be as natural looking as possible, where people might not be able to tell you have mascara on, this might be perfect for you. However, I personally found it a bit lackluster on its own, and after several coats, I knew i was going to have to add another mascara on top to create the look I was going for. Luckily they paired well together, and still came off quite easy. For comparison, the 1st 3 pics are this mascara alone. The last pic (with bookshelf backdrop, keeps everything else the same, just has an added layer of Fenty's Hella Thicc mascara - my favorite finishing mascara and/or in some cases, mascara rescuer lol).

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